Selling Your Ambulatory Surgery Center: Preparing for the Sale (Part 2 of 4)

Presentation slides from Ambulatory Alliances

This program is the second in a four-part series hosted by Ambulatory Alliances that focuses on selling your Ambulatory Surgery Center. The first part addressed how to determine whether to sell your ASC and when to sell. The remaining two parts will cover how to effectively market an ASC and how to negotiate the deal terms.

Part two of the series featured a round table discussion between Blayne Rush, president of Ambulatory Alliances, and Curtis Bernstein, managing director of Sinaiko Healthcare Consulting, followed by a Q&A with participants. The moderator of the program was Robert Kurtz of Kurtz Creative.

Topics discussed during the program include the following:

  • What are the goals of the preparing-to-sell stage?
  • How should an ASC define its wants, needs and desires?
  • How should a physician go about getting buy-in from partners?
  • What do buyers typically do after they purchase an ASC to improve it? Can an ASC do any of that prior to the sale to increase the value of the center?
  • What is stage one and two due diligence?
  • What are some typical deal killers and how should an ASC address them early on?
  • How should an ASC handle underperforming docs?
  • Selling Your Ambulatory Surgery Center

Ambulatory Alliances hosts regular urgent care and ASC business-related webinars.

Part 1 – Should I Sell My ASC?

Part 3 – Effectively Marketing Your ASC


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About the Panelists

Blayne Rush, president of Ambulatory Alliances (, is an SEC-registered and FINRA-licensed investment banker. He specializes in ASC brokerage; ambulatory surgery center turnarounds and increasing ASC valuations through physician recruitment and syndications; and access to the capital markets and capital structuring consulting for surgery centers, urgent care centers and radiation oncology centers.

Curtis Bernstein, ASA, CPA/ABV, CVA, MBA, is managing director of Sinaiko Healthcare Consulting ( He specializes in providing valuation, transaction advisory, strategic and operational consulting services to clients. He has extensive experience working closely with hospital systems, physician groups, ASCs and other healthcare providers.


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