Marketing Your Surgeons and Ambulatory Surgery Center

Ambulatory Alliances Releases Webinar on Marketing Your Surgeons and Ambulatory Surgery Center

Dallas , Texas, February 18, 2013 — Ambulatory Alliances, LLC, a leading ambulatory surgery center investment banking firm, recently hosted a webinar on “Marketing Your Surgeons and Ambulatory Surgery Center” and announces the recording of the program has been released as a complementary download.

The webinar features a roundtable discussion between Blayne Rush of Ambulatory Alliances, Daniel Goldberg of Gold Medical Marketing and Jimmy St. Louis of Advanced Healthcare Partners. The moderator of the program is Robert Kurtz of Kurtz Creative.

Topics discussed during the program include the following:
• Importance of marketing for Ambulatory Surgery Centers and ASC marketing for surgeons
• Objectives of Ambulatory Surgery Center marketing
• Effective and ineffective marketing strategies for surgeons
• Assembling a marketing team
• Development of a marketing plan
• Measuring the return on marketing investments

Ambulatory Alliances hosts regular urgent care and ASC business-related webinars.

 

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About the Panelists

Blayne Rush is the president of Ambulatory Alliances (www.ambulatoryalliances.com) and is an SEC-registered and FINRA-licensed investment banker. He specializes in ASC brokerage; ambulatory surgery center turnarounds and increasing ASC valuations through physician recruitment and syndications; and access to the capital markets and capital structuring consulting for surgery, urgent care centers and radiation oncology centers.

Daniel Goldberg is the CEO and Creative Director of Gold Medical Marketing (www.goldmedicalmarketing.com), a marketing and public relations company focused on surgeons and specialty physicians. Daniel specializes in direct-to-patient marketing efforts as well as public relations and media exposure for physicians, practices and surgery centers. Daniel focuses on four core elements of marketing: branding, identity, positioning and research.

Jimmy St. Louis is CEO of Advanced Healthcare Partners (jstlouis@advancedhealthcarepartners.com­) and the former COO of Laser Spine Institute. Jimmy is an expert in healthcare administration, policy and procedure. He managed the medical operations and corporate administration for Laser Spine Institute. During his tenure, Jimmy’s leadership guided Laser Spine Institute through immense growth from one surgery center with one OR to four surgical centers with a total of 15 ORs.

 

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