Selling Your Ambulatory Surgery Center: Effectively Marketing Your ASC (Part 3 of 4)

This program is the third in a four-part series hosted by Ambulatory Alliances that focuses on selling an ambulatory surgery center (ASC). The first part addressed how to determine whether to sell your ASC and when to sell. The second part discussed preparing for the sale. The fourth and final part will speak to how to negotiate the deal terms.

Part three of the series featured a discussion with Blayne Rush, president of Ambulatory Alliances, followed by a Q&A with participants. The moderator of the program was Robert Kurtz of Kurtz Creative.

Topics discussed during the program include the following:

  • Different marketing processes that can be used when selling a surgery center
  • What marketing materials you need to prepare in order to market a center and what information is contained in each
  • Defining the market for an ASC
  • Researching the buyers and investors in those markets
  • Choosing what buyers and investors to contact
  • Marketing a center to those buyers and investors
  • When and how to present the information to potential buyers and investors

Part 1 – Should I Sell My ASC?

Part 2 – Preparing for the Sale


Ambulatory Alliances hosts regular urgent care and ASC business-related webinars.


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About the Panelist:

Blayne Rush, president of Ambulatory Alliances (, is an SEC-registered and FINRA-licensed investment banker. He specializes in ASC brokerage; ambulatory surgery center turnarounds and increasing ASC valuations through physician recruitment and syndications; and access to the capital markets and capital structuring consulting for surgery centers, urgent care centers and radiation oncology centers.


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