Anatomy of an ASC: Syndication & Physician Recruitment

July 20, 2012 — Ambulatory Alliances, LLC, a leading ambulatory surgery center syndication investment banking firm, released the sides of its recently hosted webinar “Anatomy of an Ambulatory Surgery Center: Syndication & Physician Recruitment.”

Webinar Recording

The webinar features a roundtable discussion between Blayne Rush, president of Ambulatory Alliances, and Curtis Bernstein, managing director of Sinaiko Healthcare Consulting, followed by a Q&A with participants. The moderator of the program is Robert Kurtz of Kurtz Creative.

Topics discussed during the program include the following:

• Difference between syndication and physician recruitment
• How to prepare to recruit new physicians and syndicate
• When an ASC should recruit physicians, undergo syndication or re-syndication
• Strategies ASCs might use to recruit new physician users
• What an ASC can do to lower the cost of the shares or units being sold and why a would center want to devalue their shares
• Regulatory risks associated with physician recruitment and syndications
• How a certificate of need is considered when valuing a physician’s interest
• Syndication & Physician Recruitment
Surgery Center Syndication

Ambulatory Alliances hosts regular urgent care and ASC business-related webinars.


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About the Panelists:

Blayne Rush, president of Ambulatory Alliances (, is an SEC-registered and FINRA-licensed investment banker. He specializes in ASC brokerage; ambulatory surgery center turnarounds and increasing ASC valuations through physician recruitment and syndications; and access to the capital markets and capital structuring consulting for surgery centers, urgent care centers and radiation oncology centers.

Curtis Bernstein, ASA, CPA/ABV, CVA, MBA, is managing director of Sinaiko Healthcare Consulting ( He specializes in providing valuation, transaction advisory, strategic and operational consulting services to clients. He has extensive experience working closely with hospital systems, physician groups, ASCs and other healthcare providers.

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